Privacy policy

Last updated: [DATE]

This Privacy Policy describes how Aruná Natural Cosmetics LLC ("Aruná", "we", "us", "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from arunanatural.us (the "Site") or otherwise communicate with us.

1. Personal Information We Collect

Information you give us directly

  • Order information: name, billing address, shipping address, email address, phone number, and the items you purchase.
  • Payment information: payment card details are collected and processed by our payment processors. We do not receive or store your full card number.
  • Account information: if you create an account, your login credentials and order history.
  • Communications: the content of messages you send us through our contact form, email, or social media, including any order number you provide.
  • Marketing preferences: your email address if you subscribe to our newsletter or claim a discount code, and your subscription status.
  • Optional inputs: answers you give in our Skin Quiz. These answers are processed in your browser to show you a product recommendation.

Information collected automatically

  • Device and usage data: IP address, browser type and version, time zone, operating system, referring site, pages viewed, and how you interact with the Site.
  • Cookies and similar technologies: see our Cookies Policy for detail on what we set and how to control it.

Information from third parties

We receive information from service providers such as Shopify (our e-commerce platform), payment processors, shipping carriers, and analytics or advertising providers where enabled.

2. How We Use Your Information

  • To process and fulfill your orders, including payment, shipping, and order confirmations.
  • To communicate with you about your order, respond to your questions, and provide customer support.
  • To send marketing communications where you have asked to receive them, and to deliver any discount code you requested.
  • To detect and prevent fraud, abuse, and security incidents, and to screen orders for risk.
  • To improve our products, our Site, and our customer experience.
  • To comply with our legal obligations, including tax, accounting, and consumer protection requirements.

3. How We Share Your Information

We share personal information with service providers who perform services on our behalf, and only to the extent needed to perform those services:

  • Shopify Inc. — powers our online store, checkout, and hosting.
  • Payment processors — process your payment and screen for fraud.
  • Shipping carriers and fulfillment partners — deliver your order.
  • Email and marketing providers — send transactional and marketing emails you have opted into.
  • Analytics and advertising providers — measure Site performance and, where enabled, deliver advertising.

We may also disclose personal information to comply with applicable laws, to respond to a lawful request from public authorities, to enforce our terms, or in connection with a merger, sale, or transfer of business assets.

We do not sell your personal information for money. Some jurisdictions define "sale" or "sharing" broadly enough to include the use of advertising or analytics cookies that transmit data to third parties. Where that applies, you can opt out as described in Section 6.

4. International Transfers

We operate in the United States and our service providers may process your information in the United States and other countries. Where personal information is transferred out of your country, we rely on appropriate safeguards permitted by applicable law.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, tax, or reporting requirements, and to resolve disputes or enforce our agreements. Order records are generally kept for the period required by U.S. tax and commercial law. Marketing contacts are kept until you unsubscribe.

6. Your Privacy Rights

All visitors

You may unsubscribe from marketing emails at any time using the link in any marketing message, or by writing to us. Unsubscribing does not stop transactional messages about an order you have placed.

California residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and the categories of sources and recipients.
  • Request a copy of the personal information we hold about you.
  • Request deletion of your personal information, subject to legal exceptions.
  • Request correction of inaccurate personal information.
  • Opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising.
  • Limit the use of sensitive personal information, where applicable.
  • Not be discriminated against for exercising any of these rights.

Residents of other U.S. states

Residents of states with comprehensive privacy laws, including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and Montana, have comparable rights of access, correction, deletion, portability, and opt-out of targeted advertising, along with the right to appeal a denied request.

Visitors from the European Economic Area and the United Kingdom

If you are located in the EEA or the UK, you have rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with your local supervisory authority. Our legal bases for processing are the performance of a contract (to fulfill your order), your consent (for marketing and non-essential cookies), and our legitimate interests (to secure and improve our Site).

How to exercise your rights

Write to hello@arunanatural.us with the subject line "Privacy Request" and tell us which right you want to exercise. We will verify your identity, usually by confirming information associated with your order or account, and respond within the time required by applicable law. An authorized agent may submit a request on your behalf with proof of authorization.

7. Children's Privacy

Our Site is not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information, including encryption in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Do Not Track

Our Site does not currently alter its behavior in response to Do Not Track signals from browsers. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or for legal reasons. The revised version will be posted on this page with an updated date.

11. Contact Us

For questions about this policy or our privacy practices:

Aruná Natural Cosmetics LLC
[BUSINESS ADDRESS]
Wyoming, United States
hello@arunanatural.us